“There was; when He was not” – Arius
“As soon as a coin in the coffer rings / the soul from purgatory springs.” – John Tetzel
“semper eadem” (always the same) – Romish Counter-Reformation
“I can write the Gospel on a dime.” Dwight L. Moody
“Once saved always saved.” (large swaths of) American Evangelicalism
“Let go and let God.” Am. Evangelicalism
et cetera ad nauseum

Clearly, there have been some less than helpful slogans running through the corridors of church history. However, aren’t the solas more or less slogans? Reformed churchmen have utilized pithy sayings as well. So how should we think about sloganeering? Useful if it has the right theology (pragmatic)? Fight fire with fire? Or is there another means for addressing this phenomenon?